NGK, the world’s largest spark plug supplier, sells and markets its products to some 30,000 garages nationally - a mammoth task for any sales force. The introduction of three new product lines - oxygen sensors, ignition leads and shock absorbers, and the need for a truly mobile salesforce drove NGK to seek a more suitable, technology-driven solution. After a comprehensive review process, NGK nominated Sage CRM SalesLogix and Sage CRM SalesLogix Mobile as its winning combination. Adexio was right there to answer the call, delivering a truly mobile CRM solution that has not only improved customer relationships, it has enabled NGK to increase its sales and market intelligence.

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